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How does contextual advertising works


Contextual advertisement refers to ads that are in relation to the costumer’s interest. It is basically advertised on sites that are related to your site. For instance, if your website deals with information related to computers then you can use contextual advertisement and advertise your website on other sites that also deal with computers. This kind of advertisement is considered to be more fruitful as it helps in diverting the target traffic to your site.
Since the contextual advertisements are related to the consumer’s interest, the probability of getting clicks is higher in this case. There are different kinds of contextual advertisement options available to the buyers and they can opt for the one that can help them get better traffic. Popunder advertisements are better than the other kinds of contextual ads as they catch the target client’s attention easily.
In case of a popunder contextual advertisement, the ad is linked to a related website. When a target consumer opens that site then another window opens beneath the main window. This is the popunder advertisement that carries your website’s ad and link. It is quite useful if you are advertising a new product or service. In case you are promoting a sale or discount then again this kind of contextual advertising works best and can direct traffic to your website easily.